![]() ![]() Some conversions may cost more than your target and some may cost less, but Microsoft Advertising will try to make sure your average cost per conversion is in line with your target. With Target cost per acquisition (CPA), you set your budget and your target 30-day average CPA, and Microsoft Advertising automatically sets your bids in real time to get you to this average. See Best practices for Maximize conversions below. This bid strategy type cannot be used by campaigns that use shared budgets, except with a portfolio bid strategy. That said, any bid adjustments you have set (or that you set in the future) can be used to inform your Maximize conversions automated bids. ![]() With Maximize conversions, Microsoft Advertising will have full and final control over optimizing your bids. This means that automated rules and third-party bid management tools will not affect these keywords. You cannot change bids for keywords that are using Maximize conversions. We recommend giving the bid strategy enough time to accumulate at least 30 conversions before evaluating its performance. You need to have conversion tracking (either a UET tag + an active conversion goal, or offline conversions) set up in order to use the Maximize conversions bid strategy. This is an optional limit you can set to make sure that Microsoft Advertising never charges more than a certain amount for each individual click. ![]() Microsoft Advertising will always respect your overall budget limit, but if you want greater control over your bids while using Maximize Conversions, you can also set a maximum cost per click) (CPC). With Maximize conversions, Microsoft Advertising automatically sets your bids in real time to get as many conversions as possible within your budget. Avoid creating overlapping product offers in multiple shopping campaigns that use Maximize clicks.Shopping campaigns that use Maximize clicks should be kept at the highest priority.Tips for using Maximize clicks with Microsoft shopping campaigns The auction bid for every keyword is calculated by the backend model in real-time. That said, any bid adjustments you have set (or that you set in the future) can be used to inform your Maximize Clicks automated bids.When using the auto bidding function, you can only set the bid on the campaign level. With Maximize clicks, Microsoft Advertising will have full and final control over optimizing your bids. You cannot change bids for keywords that are using Maximize clicks. This is an optional limit you can set to make sure that Microsoft Advertising never charges more than a certain amount for each individual click.Maximum CPC campaigns do not support bid landscape functionality. ![]() Microsoft Advertising will always respect your overall budget limit but if you want greater control over your bids while using Maximize Clicks, you can also set a maximum CPC (cost per click). With Maximize clicks, Microsoft Advertising automatically sets your bids in real time to get as many clicks as possible within your budget. Maximize Clicks is available only for search ad and Microsoft Shopping Campaigns. ![]()
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